OUTDOORS PREMIERES ON WXXA-TV
New Outdoor Recreation
Show on WXXA-TV Brings “Fresh
Air” to Family TV Viewing
Starting Saturday, December 10th at 7:30 pm on WXXA-TV, families
everywhere will find new outdoor family fun both close to home
and all around New York State on EMPIRE STATE OUTDOORS!
EMPIRE STATE OUTDOORS (ESO) is a fast-moving
half hour program featuring “family friendly” outdoor adventures
showcasing New York’s abundant natural resources. ESO
will be seen on WXXA-TV most Saturday evenings at 7:30 pm through
March of 2006.
Parents and children will be treated to
a series of fast-paced, fascinating segments which demonstrate
how easy is to explore the Empire State’s great outdoors while appreciating
their role in preserving and protecting New York’s precious
environmental resources. Program hosts Colleen
Tim Singer lead the way on ESO’s weekly recreational
adventures, with the emphasis on safe family fun.
ESO will spotlight several Albany-area
locations and events across the 13-week program series, including
visits to the Albany Pine Bush in search of the Karner Blue
Butterfly and skiing at Bellayre—cross country, downhill and telemark.
And, Albany’s Hudson Riverfront provides the backdrop
for an entire ESO program!
Beyond Albany, did you know a complete forest
ecosystem can be found in the heart of Manhattan? Or that mother
bears can birth and nurse a litter of cubs while slumbering
during winter hibernation? Or that in New York alone there
are now over ninety nesting pairs of the once threatened bald
You will learn these fun facts about nature in New York and
so much more by tuning in to Empire State Outdoors (ESO). Underwritten
by the New York State Department of Environmental Conservation
(DEC) ESO is sponsored by the New York State Department of
Economic Development (I Love NY), the New York State Health
Department and the New York State Energy Research and Development
Authority, among others.
Development of ESO began nearly a decade ago when Neil Satterly,
currently the Assistant Director of Public Affairs and Communications
for DEC, joined the Department. With an extensive television
background and passion for the environment, Neil proposed creation
of a family-oriented TV show highlighting the State's resources
and recreational opportunities. An early ESO pilot, screened
before environmental organizations and sportsman's groups,
generated rave reviews. Positive public feedback, coupled with
growing DEC support, helped Empire State Outdoors transition
from a great idea into a great program.
DEC chose the New York Network (NYN), a program of the State
University's Office of University Relations, to provide the
initial creative and final production services for ESO. Operating
from a new, all-digital TV facility at Albany's Empire State
Plaza, NYN is a recognized leader in providing television production
and transmission services to State government. Also selected
through a competitive process was Carr-Hughes Productions,
responsible for production planning, on-site videography, program
scripting, and other logistical details. Carr-Hughes is an
award-winning New York company with an excellent reputation
both nationally and internationally for its production of major,
live sporting events, including Olympic coverage for NBC Sports.
Other ESO partners soon joined the collaborative effort; helping
to create an upbeat, custom music score, design sleek graphics,
and develop the memorable tagline Empire State Outdoors: Brought
to you by Nature.
With its creative team in place, DEC began
planning ESO video shoots all across the state, during all
four seasons, to gather the raw material needed to create
the four or five, two to three minute story segments that
comprise each weekly episode. Among the dozens of features
upcoming on ESO are stories on Back Country Camping, New
York City's Urban Forest, Snow Shoeing, Bluefish Fishing
in Long Island’s South Bay, aboard the
Seth Green Research Vessel, Maple Syrup Making, and the Karner
Blue Butterfly of the Capital District. Rotating show segments
include "How To" features on outdoor recreational
activities and Outdoor Classroom (for kids K-12).
Every ESO episode offers viewers a stunning
video pathway to New York's great open spaces—its sparkling
lakes and rivers, breathtaking ocean beaches, majestic mountain
ranges, and the wide variety of colorful fish and wildlife
inhabiting these wonderful habitats.
Friendly, enthusiastic, program co-hosts Tim Singer and Colleen
McCarthy demonstrate how easy, economical, and exciting it
is to participate in recreational activities in New York, making
ESO an appealing program for women, families, and casual and
avid sportsmen while providing a great opportunity to cultivate
a large, family-based audience. The arrival of ESO to the airwaves
is well-timed. Research indicates mothers of school-age children
are eager for programs providing an educational, wholesome
alternative to the usual weekend television fare.
Empire State Outdoors will help New Yorkers
discover the wonderful world that lies outside their door,
and help foster wonderful memories and annual traditions
of outdoor, family fun. For more information on the show,
visit the ESO website at www.esotv.com. With viewer and advertiser
support, and through the "open
window" of a family's TV screen, ESO can offer a virtual
pathway to Nature's wonders for New Yorkers of all ages.